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21 December 2018

What is OnPage SEO For Beginners 2019

What is OnPage SEO For Beginners 2019
The OnPage optimization deals with all essential components of the search engine optimization which are directly related to the website or in relation to the content design unlike technical SEO the OnPage optimization is already at the level of website design OnPage SEO is part of an extensive SEO campaign which is the prerequisite for a goal oriented OffPage optimization which is why OnPage SEO should be spent a lot of energy and time above all the processing of the content in order to increase their usability is a central component of the OnPage search engine optimization.

Choosing the right keywords 
Modern search engine optimization sometimes no longer needs keywords but the key words to which a website is to be found in the search results are very important the choice of the right keywords to be optimized on the one side therefore is very important and the planning must already at the beginning of optimization are ideally keywords are sought which combine as much search volume as possible with the lowest possible competitive pressure these two metrics can be easily learned from the Google AdWords Keyword Planner for local SEO it is no longer important to include the name of the place or the region in the keyword lists since Google can now reliably determine the position of the query and thus output appropriate local results however this can still be useful for competitive industries and search terms use meta.

Tag Information correctly
The use of the meta-data title description and keywords is still important today for the optimization of a website for search engines even if the importance of the meta-tags for the evaluation of a website hardly plays a role much more optimized meta-data provide for good user signals which in turn can result in strong rankings the title should contain at least one keyword and no longer than 3 - 5 words for shops or profitability oriented web page it is necessary to include a call for an action for an online shop this would be buy something online now the meta description should not be longer than 120 characters so as not to be cut off by Google in the SERPs although the cut off limit is not for characters but for pixels - 120 characters is a good guideline the description should describe the corresponding page as precisely as possible contain one or two keywords and can also be an action request.

Internal linking
The internal linking of a web page is important because it allows you to control how much linkjuice you want to get a certain subpage the more Linkjuice gets a bottom the better this usually for the respective keywords the more internal links lead to a page the better for that particular bottom good for the internal links are sidebars footer and similar design elements however links from the flow text of a page still have the most meaning: If a certain page is to be pushed it is advisable to link them more frequently from the flow text of other pages especially for online shops the internal linking is important to distribute the linkjuice of incoming links to the important product pages link siloing is recommended category pages are internally linked and these link the linkjuice to the different product pages evenly so that they are weighted higher.
Multimedial content
The use of images, videos, infographics and similar files is a high priority for Google content which is explained by different media is in the opinion of the Google algorithm very high quality  which is why corresponding pages often rank well so do not spare images and videos on your pages. For the optimization of these files in particular especially with regard to the Google picture search and the Google video search - it is important to attach as much information about the meta-data as possible to the embedded files  so that Google can evaluate these files and these the rankings of the page positively support also the content of the page is important for the thematic classification of an image or a video by Google the search engine even scans videos for spoken keywords in order to sort the corresponding video thematically. You can find more information on the page SEO.
The density of keywords that is the percentage of the flow of key data was once one of the most important ranking factors at all. In the meantime the usability of a text and the answering of questions plays an important role the keyword must not be over optimized in the form of keyword stuffing this means that websites that are massively inserting keywords into the text although this degrades the readability of the text is massively punished by Google and the rankings are sinking he best thing to do is to avoid the keyword density in your text first and foremost search engine optimization should optimize the page for the user the search engines are then also satisfied by themselves if a density of less than 1% still exists after the end of the text, it can still be improved.  

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